Employee Spotlight – Dean Wolfe

Dean Wolfe, CE Territory Manager – Regina, 35 years

Dean Wolfe is a Construction Equipment Territory Manager in Regina and has been working at Redhead Equipment for 35 years. He started out working in the steam bay washing and painting equipment. He then became a Service Field Tech, working his way to Shop Foreman, Service Manager and finally to sales where he has been for the past 20 years.

One of the biggest challenges of his job is managing time to commit to a customer fully, partially committing is not an option: “If you have questions coming from a customer at 8 o’clock at night you have to do what you can to fulfill their needs, no matter the time of day.” Dean also mentioned his favourite part of the job is meeting and visiting with customers in their environment, seeing them operate their equipment and ensuring we meet their needs. “When you deliver a piece of equipment and see a satisfied customer and then deliver a second piece of equipment and know you have a repeat customer, it’s just so satisfying,” Dean says.

When asked what makes Redhead Equipment great, Dean’s reasoning for the company being around for so long is the reputation and dedication of service to the customers: “We treat them like family,” he says and goes on the mention how the environment, the family atmosphere and happy people at Redhead make working for the company an enjoyable experience.

“I’ve devoted the majority of my working career to Redhead Equipment and I wouldn’t change it. I got a great opportunity to work with construction equipment and everyone wants to, I’m really just a big kid.”

Quick Questions:

What advice do you have for new employees to Redhead?

Keep an open mind, there is lots of opportunity at Redhead Equipment; just apply yourself when they open up. Redhead likes to hire internally when they find quality employees so it pays to stick with it.

Something you may not know about Dean:

He is a family man and enjoys spending time at the lake with his grand kids. He thinks ‘Life is a Highway’ is a pretty good song to describe his life’s soundtrack as being in sales he spends plenty of time on the road.