Employee Spotlight – Craig Neithercut
Craig Neithercut, Territory Manager – Regina Mack, 22 Years
Craig started working for Redhead Equipment as a Service Advisor 22 years ago. He also worked as a Shop Foreman and Product Support before becoming the Territory Manager for Regina and Southern Saskatchewan. Craig says “being a Territory Manager is the furthest thing from repetitious; it’s a juggling act between checking in with the service department and managing customers and sales. It’s every little boys dream, getting to drive trucks and sell them.”
A regular day for Craig is much like the weather; it can change with the drop of a dime. He usually starts by following up with calls and customers, checks in with the shop techs to see who’s trucks are being worked on, and stays on top of regular maintenance and customer concerns. Some of the challenges of being in sales are central to changing exchange rates on equipment sales. “It fluctuates daily and explaining this to customers is a challenge, as what you quote one day is likely to change in the next day or two.” Craig explains when speaking on some of the challenges of working in sales, as well he says explaining the innovations of emission technology that is changing in leaps and bounds, techs have to be hands on computer savvy and explaining all of that to customers is also a challenge. He says it is rather rewarding however shaking hands with a customer and handing over the keys to someone’s dream.
Part of the reason Craig continues to work with Redhead Equipment is the people; the customers and the daily challenge and the follow through of sales is really motivating.
How do you feel about our tag line ‘Whatever it Takes’?
“It’s demonstrated daily, we push ourselves to ensure customers are taken care of.
Why do you think Redhead Equipment has been around for so long?
Redhead puts customer needs first, without them we would be nothing. It’s a very diversified company.
What does Redhead Equipment mean to you?
Redhead means quality service, quality product, teamwork, and customer driven.
What advice would you give new employees to Redhead Equipment?
Listen to your peers, take care of the customers and the rest will follow.
Can you tell me something that might surprise people about you?
For the last 20 years at Redhead Equipment I’ve delivered turkeys to the shelters and soup kitchens at Christmas time.
What song might be the title soundtrack to your life?
Welcome to the Jungle – Guns ’N Roses
Do you have a favorite place to travel?
I enjoy the beautiful beaches in Mexico.